FECO is a service focused on feminine group car club participation, aiming at feminine characters to learn more about car-related contents and gain car-related activities through participation in car extension services – car club activities, so as to have a sense of personal identity of driving and increase participation in travel and social activities. The service is designed from the overall process of new user acquisition to car club participation and post-event feedback, and is a major enhancement to the current car club system.
